Preface As generative AI continues to evolve, such as GPT-4, industries are experiencing a revolution through unprecedented scalability in automation and content creation. However, this progress brings forth pressing ethical challenges such as misinformation, fairness concer

    Overview Social media marketing has evolved significantly in the last few years, shaped by changes in innovation, consumer actions, and corporate demands. A major transformation in the marketing landscape is the emergence of artificial intelligence (AI). AI’s capability